The City of Berea, Berea Chamber of Commerce and Baldwin Wallace Digital Marketing Clinic are pleased to announce that the next #bereabiznight Small Business Development Seminar will take place on Wednesday, February 26th at 6:30 p.m.  Why is it important to retain customer data?  What can you do with this data?  What tools are available to assist you in customer relationship management? How do I avoid IT mistakes with this data?  Join us to learn more about all of these issues.

• The Benefits of Collecting Customer Data 
  Presenter: Beth Gantz, Small Business Development Center at Lorain County Community College

Knowing what data to collect from your customer, and why you are collecting data can be tricky. The SBDC will guide you through things to consider when collecting customer data, why it’s important to gather customer data and various ways to collect customer data.

• Data in Action: Strategic Tools for Growth
  Presenter: Tim Marshall, Digital Marketing Clinic at BW

This interactive demo will explore free and low-cost tools to help you take control of your customer data, leverage data on your competitors, and get ideas for web, email and social media content. From customer relationship management (CRM) platforms to market intelligence tools, you will learn about a variety of ready-to-use, helpful apps that can help you work smarter and crush your growth goals.

• Protect the Castle While Running Fast
  Presenter: John Buck, IT Support Specialists

Find out how to insure that your digital environment is safe, robust while staying nimble and fast acting.